The Latest In Financial Advisor FinTech March 2020

4 Mar    Investing News

Welcome to the March 2020 issue of the Latest News in Financial Advisor #FinTech – where we look at the big news, announcements, and underlying trends and developments that are emerging in the world of technology solutions for financial advisors and wealth management!

This month’s edition kicks off with the results of the latest T3 Advisor Software Survey, which continue to show that a subset of dominant players hold the largest market share in each key category… but that at the same time, upstarts in virtually every major advisor software category from Advyzon to RightCapital to Wealthbox to YCharts are gaining market share, and that some of the biggest shifts in advisor interest are coming from the “miscellaneous” listing of new advisor software categories that are still being created!

From there, the latest highlights also include a number of other interesting advisor technology announcements, including:

  • FP Alpha and Intelligent Decision Tools are both launching new “Expert System” artificial intelligence tools that help analyze client documents and data to provide not just financial planning projections but real financial planning observations and recommendations
  • Indyfin launches a new third-party lead generation service with its own bundled call center (to save advisors the time of qualifying prospects), while FMG Suite and TwentyOverTen launch their own website-integrated digital marketing tools
  • Fidelity spins off Akoya to build the next generation of account aggregation solutions that rely on (more stable) APIs than (constantly-breaking) screen-scraping by logging in with client credentials
  • RightCapital launches RightPay to facilitate fee-for-service financial planning payments as the trend of “Financial Planning as a Service” (FPaaS) continues to gain traction.

Read the analysis about these announcements in this month’s column, and a discussion of more trends in advisor technology, including the shift towards “re-bundling” of the advisor tech stack into various platform combinations, the rising trend of ‘second-act’ FinTech entrepreneurs coming back to launch new companies to disrupt the ones they originally built and sold, the emergence of Regulation Best Interest compliance and training tools as the June 30th effective date looms, and the latest list of the Best (Advisor) FinTech companies to work for!

And be certain to read to the end, where we have provided an update to our popular new “Financial Advisor FinTech Solutions Map” as well!

I hope you’re continuing to find this column on financial advisor technology to be helpful! Please share your comments at the end and let me know what you think!

*And for #AdvisorTech companies who want to submit their tech announcements for consideration in future issues, please submit to!

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